Company

2021 and its paradigm shifts hit us like it hit everyone else; we were forced to adapt or sink. The entire world changed how it does business, which means we had to change how we do business. Our clients’ needs changed overnight, but we were more than ready to accommodate them.

We are incredibly well-poised to help our current clients manage their evolution and secure even more clients starting their Digital Transformation journeys, which we expect 47% sales increase this year. No other firm can support a global ERP and Digital Transformation rollout at the scale we can, in as many countries as we can, while also remaining as agile and responsive as we are. We keep our clients compliant and tax-friendly in markets around the world, while also offering the hands-on, personalized experience bigger firms can’t.

ERP has continued to be a major driver of business for us in Japan, with our Japanese business projected to grow by 27% in 2022. As Japanese and Asian-owned businesses expand globally, a cloud-based intelligent business application like Microsoft Dynamics 365 is vital to managing their growth. Its relatively inexpensive price point (less than half the leading competitor) and our proven track record with it positions us to seamlessly take on international growth. We plan to own this market via our strong command of Microsoft Dynamics 365.

In the United States, we’ll increase our client share even more by building on the brand awareness campaigns we did in 2021. America knows we’re here—now, we plan to grow. However, we don’t plan to do this by being the leading vendor in the US. That’s because we don’t settle for being a vendor—we strive to be a partner. A vendor sells you an answer to a problem, while a partner seeks to understand why you have the problem in the first place. We’ll only grow our own client base when we focus on growing our clients’ businesses.

In 2022, we’ll grow our American business through technical services, mainly through our System Integration Solutions group. As Japanese companies expand into America, they’ll come to expect the same level of service we’re renowned for providing. And as American companies learn more about our long history of service and industry-leading client retention rate, we’ll secure more partnerships through the same strategy.

Through our outreach to American companies in 2021, we’ve learned that the majority of inquiries have been around security. Nearly all enterprise customers use cloud services, either from third-party vendors like Amazon Web Services or their own internal solutions, and require round-the-clock monitoring 365 days a year. While most of these security operations can be monitored by AI, human oversight is still mandatory to ensure compliance and safety. As a reseller and MSSP of Crowdstrike, we implement its EDR solution, while also providing our Managed Detection and Response (MDR) service to ensure the necessary oversight, and our trusted techs and engineers stay on after implementation to help maximize benefits to our clients.

As we boldly make our way forward into this year, we’ll double down on our company philosophy of “think local, act global.” In truth, it’s a concise way of restating our core strategy, one that we’ve had since our very earliest days. We don’t set out to be a vendor—we strive to be a partner.

To help our clients, we have to first consider the immediate, local context they’re operating in. We have to understand their day-to-day needs and what their eventual ideal end state is. We need to know why they’re encountering issues and what’s preventing them from reaching that end state.

To truly partner with our clients, we also have to understand the broader, global context their company does business in. Locally, we connect them with the solutions they need to surmount the obstacles in their way. And once we establish trust, we leverage it into future business as those clients expand globally. As they have new needs, we’ll build upon our foundation by offering more services.

I know this is the future of this company, because it’s the soil this company initially grew from. It’s how we continue to grow because it’s how we were born in the first place. And if we stay true to it, who can say what heights we’ll reach?

(For the full message on Our Vision For 2022, click here)